Course Descriptions

AAD 108 - Ideation: Illustration and Design

3 Credits

This course involves investigation into the basic technical, aesthetic and conceptual aspects of illustration and design. The philosophy of the course is that innovation is a skill that is both visual and experiential, which, through practice, evokes insights, associations and resonances. The course teaches basic ideation skills—how to see, think and respond through observing, experiencing, drawing and designing to solve a variety of visual problems. This is a studio-based subject involving intensive, practical, hands-on exercises taught simultaneously with visual theory. The course seeks to expand each student's visual vocabulary, aesthetic consciousness and creative thought.

- Course takes place within a Macintosh environment utilizing Adobe software.
- Students will be required to purchase art supplies and materials.
- Students may be required to print at a local service bureau.

MCC General Education: MCC-AH - Arts and Humanities (MAH), MCC-TL - Technological Literacy (MTL)

Course Learning Outcomes
1. Demonstrate use of visual vocabulary, aesthetic consciousness and creative thought by observing, experiencing, drawing and designing to solve a variety of visual problems.
2. Demonstrate the basic technical, aesthetic and conceptual skills of illustration and design through intensive, practical, hands-on exercises taught simultaneously with visual theory.

Course Offered Fall, Spring

Use links below to see if this course is offered:
Fall Semester 2024
Intersession 2025
Spring Semester 2025